Brand Colours

Maintaining consistent colours within our brand fosters recognition, trust, and a strong brand identity. When customers encounter our distinct colours repeatedly they start associating them with our brand, creating a mental link that facilitates instant recognition even amidst a sea of competitors.

Palette

Gold

#A39260

R163 G146 B96

C0 M10 Y41 K36

Burgundy

#621A1A

R98 G26 B26

C0 M73 Y73 K62

Charcoal

#333333

R51 G51 B51

C0 M0 Y0 K80

Silver

#B2B2B2

R178 G178 B178

C0 M0 Y0 K30

Typography

Our typographic system utilises a very limited set of typefaces and weights to evoke a sense of simplicity and gravitas. All text should utilise the inter font.

Primary typeface

Inter Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!@£$%^&*

Download here.

Inter Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!

@£$%^&*

Download here.

Secondary typeface

For Chinese typography, we use Noto Sans SC and Noto Sans TC to ensure consistency, clarity, and readability across all Chinese-language communications.

Noto Sans SC

简体中文字体展示

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!

@£$%^&*

Download here.

Noto Sans TC

繁體中文字體展示

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!

@£$%^&*

Download here.

Code/Technical typeface

For code and technical use, we use Maple Mono, an open-source monospace font used for consistent alignment in code and technical documentation.

Maple Mono Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!

@£$%^&*

Download here.

Maple Mono Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!

@£$%^&*

Download here.